Online Presence & Digital Communications

Do not just focus on website SEO & ranking higher, but also on overall online credibility & authority.

Do not get stuck only on Search Engine Optimisation (SEO) and website ranking. Remember, this is just one website, and one avenue to your audience. Focus energy and strategy on online presence and having your brand and messages appear via different channels, such as third party websites, online media, and social media. This has a twofold effect: i) it boosts credibility/authority, and ii) promotes your brand and content more often.