Specific Industry: fishing and leisure boats, engines, marine equipment, supplies, maintenance, repairs, boat polishing, boat parking and launching. Dealer of Medcraft Boats, NuovaJolly Inflatable boats, Bayliner, Fairline, as well as Mercury Marine Engines
Client Location: Famagusta/Larnaca, Cyprus
Year launched: 2007
Web service: Complete website solution, including web design concept, programming development, flash elements, content research & writing, photos, video editing & upload, elements of SEO & Internet marketing, including links and client relations, domain and hosting, as well update, including CMS for boat entries – at no extra charge.

Miltis Boats & Marine Equipment is a well known and respected boat and engine dealer, manufacturer and repairer. For years, Miltis Boats & Marine Equipment has serviced locals and especially expatiates in Cyprus, due to being located within the British base/garrison. Indeed, word-of-mouth has always been a powerful tool in a community-orientated market. However, since Cyprus' accession into the EU, country interactions have been increasing, business trade growing and more competition. In turn, companies such as Miltis have to find new ways of communicating, reaching a larger audience and establishing sales leads. The Internet was of course the natural progression. The perfect way to create greater exposure for the company, and exhibit an already respected and successful service.

Working with Web-Conceptions, freelance web developers

Miltis Boats & Marine Equipment was the first freelance website project for Web-Conceptions. Early in 2007, Web-Conceptions freelance web design & developers were informed about a friend of a friend in Cyprus who commissioned a website and was not at all happy with the level of service and the supposedly finished product – Miltis Boats & Marine Equipment. After analysing the existing, and unfinished website, they were both shocked that something like this could be worth well over 2,000 euro. They felt it was a disgrace and a genuine rip-off. And it was only for pure design and development. No written content, no real functionality, no business or online strategy, no SEO and no Internet marketing. So, they both offered to help and improve the website. Understanding the clients' predicament – having already paid for a website – they charged very little. Web-Conceptions visited Miltis Boats & Marine Equipment numerous times to make sure the website was moving in the right direction, and as per the client's vision. Overall, Web-Conceptions took care of all aspects, with various inputs (of ideas) fro the client.

Results driven: a website meeting online goals

Since the website launched, Miltis Boats & Marine Equipment experienced enormous success; Increasing number of unique and returning visitors from key source markets, multiplying sales enquiries and purchasers, as well as added-value customer service. Most impressive were requests from new markets, previously unfamiliar with Miltis Boats & Marine Equipment, such as from Russia and other CIS countries, Eastern Europe, Germany and Scandinavia, namely Sweden and Norway.

Mr Miltis was so happy with his new website and the success it brought for his business, that he commissioned Web-Conceptions to make another website for his second business venture. Miltis also recommended the freelance team to many other contacts.

Miltisboats.com now ranks extremely well with all major and relevant searches, and has been listed on Best On the Web for its design, development and achievements; http://search.botw.org/search?q=miltis boats

Visit Miltisboats.com

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