Search Engine Optimisation (SEO)

1.  SEO – the new online buzz

SEO is a major online challenge; highly competitive, forever evolving. However, if you do it right, then you should see results. Of course some industries are more competitive than others & the simple reality is that there will be a lot of initial & ongoing SEO work to even get close to ranking high.

Web-Conceptions offer SEO services with or without other web developing options. Either incorporated within an overall website solution (design & development), or as a stand-alone service for any existing websites that would like to boost their organic online presence. This includes full SEO examination & search engine rank-testing of your website, consultations & action plans, as well as any required/requested updates & maintenance work. This service if available in all point-of-contact markets, including London (UK & Europe, Cairo (Middle East & Africa), Melbourne (Australia & Pacific) San Francisco (Americas) and Cyprus (Asia & rest of the world).
Everyone is talking about search engine optimisation (SEO). And rightly so. Major companies now have specific positions such as SEO manager & SEO coordinator, etc. Web developers are all offering SEO service; some only this. It is in many ways website marketing, website advertising & website PR all rolled into one. It is the new Internet buzz word; and for very good reason.

People use a search engine to find exactly what they are looking for. If you don't appear somewhere in first sight, then you have very little hope of attracting new visitors. In fact, now, more than ever, even when people have visited your website before, they still use a search engine when re-visiting. SO, you have to rank well & appear again & again. Indeed, major search engines such as the likes of Google, Yahoo, Ask & Bing are all used as a quick-launch web locator & starting point. It's the easiest way when surfing.

2.  What's the point of having a website if no one can find it online?

SEO boosts your website's presence so more people can find it.

Simple example: imagine you own a shop called "Real Life", selling organic food in London. You build a website in order to increase business but receive very few web visitors/hits. Unless people know of your shop already, no one knows to search for "Real Life" – thus no new customers. What will people search for if they are looking for a shop like yours? Certainly not "real life", but rather something along the lines of "organic food London". So what you have to do is optimise your content & other SEO aspects of your website to suit such vital key words.
Search engine optimisation is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Web-Conceptions specialise in organic SEO (ways of boosting ranking for free), but can also direct & advise on SEM. A balance of both is sometimes better. For more information, read what the number one search engine, Google says about SEO here. It will provide you with a good insight & verify everything.

Alternatively visit Wikipedia's page on SEO here

3.  Optimised web content & other web tricks

Web-Conceptions can never guarantee ranking. No one can! Anyone that says they can is lying. The Internet & its ranking procedures are very complex & always changing. It's impossible to predict & impossible to maintain. You can of course improve your chances…and in reality, this is what it's all about. Improving web presence. What Web-Conceptions can guarantee is that you will not pay for the service unless you do rank with an acceptable presence. A simple & honest model. Pay for a pre-determined, pre-agreed ranking.
When it comes to SEO, everything starts with a clearly defined online business strategy & agenda. It's important to be specific, creative & as unique as possible. Then, quality content is King. Because Web-Conceptions offers professional web content as part of the overall service, there is full control on making this work for your website's SEO. Other tools and techniques used include relevant reciprocal links, keywords, titles, descriptions, meta tags & phrases & much more…

It is all part of Web-Conception's "business art".

Our Strengths

  • Freelance Internet professionals
    Indeed, a major advantage for what we do. We actually do not want to compete with large corporate-based web developers or any trendy net teams. They are who they are, and we're sure they're great at what they do. But as with everything, there are other options for you.

    We are professional in our approach and creative with our final product. Web-Conceptions are also selective freelance web developers and consultants, more than happy to survive on one customer-at-a-time. Genuine freelance developers.

    Our clients are always unique, each in their own right – two categories:

    • Not so Internet savvy, therefore needing a website done from start to finish – complete website. Each and every aspect, all fine details; web design, programming, functionality, content research, writing and editing, translations, Internet marketing, Search Engine Optimisation (SEO), tracking, web hosting, on-going consultations and advice. Or as we call it, the website works!
    • Perhaps very knowledgeable, and know exactly what they want, with regards to websites, and with regards to their business/organisation. A developer that can make their net idea and aspirations a success. To drive hits to their material, and of course to turn these visitors into followers; customers, signers, or supporters. Thus, they are looking for something amazing. A website that will work. For a web team they know can do the job. So they have already come here. You've found Web-Conceptions online, you've read the testimonials, and you saw the web portfolio. You know what you want.

    Whichever, whoever, everyone always prefers personalised and honest service, with people they know on a first-name basis and a web team they can trust. Creative flare is a given of course, as are technical abilities and functionalities. For some however lower cost is crucial; for others it's just a bonus.

    Freelancing web design and development – it's much easier to be precise, creative and honest.
  • One client-at-a-time
    Work on one client at any one time, this has always been our website philosophy, logic and inspiration. We never take on more website work until a project is completed. Even if...

    Of course one may enter into discussions and brainstorm, but Web-Conceptions will never begin work until it has completed its present project, be it concept service, web design & development, content, editing, programming or any form of internet marketing. A simple idea yes; and I'm sure you'll agree effective.

    It allows for 100% focus on one client, one idea and one industry; Full attention to detail, creativity & accuracy.

    Minor website updates and consulting requirements are of course possible; and again, we do not charge you for unnecessary "expenses". Most times, we don't charge you at all!
  • Genuine level of care & honesty
    It's all about the relationship and how you treat each situation. All our website projects are special. We care about your needs and care about you cause. Each person is a friend; each website has a purpose.

    Make your website a success, nothing less. We will explain all the Ins & Outs, tell how you best to maximise productivity and achieve optimal results, also describing exactly what we will do and help to reach your goals.

    Read what our existing website portfolio has to say. Or better yet, contact them directly. They will gladly provide a reference for our work, our attitude, level of care, and above all, honesty.
  • More than just websites
    Web-Conceptions is not your everyday website developer. There is of course design, programming, Internet Marketing and search engine optimisation…plus the rest. But there is so much more...

    Here are two reasons why Web-Conceptions freelance web developer is special:

    Content: We research your industry in depth. Together with you, we evaluate your purpose, business, cause and goals and then develop this online. We write every single word on your website; headings, text, key words, metaphrases, titles, everything. As explained in our services page, this is fundamental when it some to search engine optimisation, and of course significant for marketing purposes.

    Consultations and free advice: We don't charge you just to speak to us. We want to speak to you. We work through an idea with you and develop this online. Explain everything you need to know about a website and the Internet, including the type of website most suitable for you, as well as other aspects, such as hosting, finding domain names, purchasing domains, uploading your website, updates, tracking, reading your tracking, and more...
  • Global representation
    Although able to work globally online (a primary movement for us – freedom of movement and accessibility, whilst environmental consideration), Web-Conceptions has on-the-ground representation in key strategic locations throughout the world. So there is a point-of-contact near you.

    Either contact us directly online, or speak to a web-rep in your region:

    London – the UK & Continental Europe
    Cyprus – Eastern Europe & Asia
    Egypt – Middle East & Africa
    San Francisco – Americas; North & South
    Melbourne – Australasia & Pacific

    Young & Vibrant Team

    This web network initiative is growing and will no doubt be the way of the future. Indeed, we're always looking for likeminded friends and colleagues. If you want to join our growing team & help make a difference, either as content writer, programmer or customer service/consultant, we'd like to hear from you. Contact us here.
  • Creative, practical & functional
    A Business Art

    Balancing creativity, practicality and functionality is the true art of web developing. And good developer will tell you that its one thing to have a great website design, and another to have working and functioning properly.

    But what is working properly? What is functionality?

    Sure, it's what in website terminology we consider to be the operating purpose of the website. That all codes, databases and programs are working well, and all those technical functions of your website. And this is of course true, and we always work to perfection in this department.

    However, what about the website's purpose, its meaning? Business or organisation, your goals, messages, objectives…the website must work for you! If you're a business, it might be to market your product online; direct sales, psychological marketing, awareness, promotions or launches. If you're a non-profit organisation, it might for online expression, awareness, action, or cause. Either way, together we uncover this, strategically and with cohesion, and then set out to make it happen.

    Creative thinking is the key: The idea behind the web design; method to map out a strategy and implementation; and a well thought-out concept.

    …Web-Conception, the art of making a website.
  • Unbeatable freelance prices
    "Outsourcing is already an established trend around the world, and growing fast – it is the way of the future. It is logical, makes perfect business sense and environmentally conscience. Freelancing is exactly this, helping to bring back the community touch to a global world, whilst cutting out all unnecessary expenses and noise"

    Freelance web developing – Unbeatable Web Quotes
    Web-Conceptions will beat absolutely any existing company's web quote. It's a simple model:
    freelance web developers, thus no overhead expenses = cheaper websites
    Should we run through it again…
    free-lance web developers, thus no overhead expenses = cheaper websites

    Competitors: over charging for website design, developments & so many other extras!
    Web developing is usually based on time and expenses. Large web developing corporations must charge you a certain amount, as they have pay their own bills, i.e. staff wages, office rent, utilities, stationery, accountants, legal fees, internet access, and more. On top of all this, they're out to make a very healthy profit. Their end-of-year turnover is fundamental to their continued success and expansion.

    Freelance Web Developers
    Because Web-Conceptions are freelance web developers, expenses are low, and time relative to perspective and opinion. In turn, web quotes are rather unique and incomparable. Of course, time needed to meet client requirements is factored, but never is it measured. Meanwhile, discretion and case- scenario are always considered.

    Web-Conceptions work in their own free time, therefore are able to compromise on price; but never, ever on quality, creativity, functionality and focus.

    Web-Conception's own work, own portfolio, and success is always measured by client satisfaction. Success rate with Internet marketing and search engine optimisation (SEO) on major engines (such as Google, Yahoo, AskJeeves, MSN and Bing), customer satisfaction of service quality and delivery, overall design aesthetics and functionality, and of course pricing policy – all testament to what Web-Conceptions can offer.

    Ask us or a free web quote today. Click here.

Your Benefits

  • Tax deductible
  • Increasing exposure
  • Boosting sales
  • Reaching a larger audience
  • Enhancing reputation
  • Supporting activities
  • Targeting international markets
Global Reach: UK & Europe, Asia, Middle East & Africa, Australia-Pacific, Americas
Community Presence: London, Cyprus, Cairo, Melbourne, San Francisco
Creation by Web-Conceptions, Freelance Web Developers © 2009 Privacy Policy | Site Map | Contacts