Global Reach: UK & Europe, Asia, Middle East & Africa, Australia-Pacific, Americas
Community Presence: London, Cyprus, Cairo, Melbourne, San Francisco
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Search Engine Optimisation (SEO)
1. SEO – the new online buzz
SEO is a major online challenge; highly competitive, forever evolving. However, if you do it right, then you should see results. Of course some industries are more competitive than others & the simple reality is that there will be a lot of initial & ongoing SEO work to even get close to ranking high.Web-Conceptions offer SEO services with or without other web developing options. Either incorporated within an overall website solution (design & development), or as a stand-alone service for any existing websites that would like to boost their organic online presence. This includes full SEO examination & search engine rank-testing of your website, consultations & action plans, as well as any required/requested updates & maintenance work. This service if available in all point-of-contact markets, including London (UK & Europe, Cairo (Middle East & Africa), Melbourne (Australia & Pacific) San Francisco (Americas) and Cyprus (Asia & rest of the world).
Everyone is talking about search engine optimisation (SEO). And rightly so. Major companies now have specific positions such as SEO manager & SEO coordinator, etc. Web developers are all offering SEO service; some only this. It is in many ways website marketing, website advertising & website PR all rolled into one. It is the new Internet buzz word; and for very good reason.People use a search engine to find exactly what they are looking for. If you don't appear somewhere in first sight, then you have very little hope of attracting new visitors. In fact, now, more than ever, even when people have visited your website before, they still use a search engine when re-visiting. SO, you have to rank well & appear again & again. Indeed, major search engines such as the likes of Google, Yahoo, Ask & Bing are all used as a quick-launch web locator & starting point. It's the easiest way when surfing.
2. What's the point of having a website if no one can find it online?
SEO boosts your website's presence so more people can find it.
Simple example: imagine you own a shop called "Real Life", selling organic food in London. You build a website in order to increase business but receive very few web visitors/hits. Unless people know of your shop already, no one knows to search for "Real Life" – thus no new customers. What will people search for if they are looking for a shop like yours? Certainly not "real life", but rather something along the lines of "organic food London". So what you have to do is optimise your content & other SEO aspects of your website to suit such vital key words.
Simple example: imagine you own a shop called "Real Life", selling organic food in London. You build a website in order to increase business but receive very few web visitors/hits. Unless people know of your shop already, no one knows to search for "Real Life" – thus no new customers. What will people search for if they are looking for a shop like yours? Certainly not "real life", but rather something along the lines of "organic food London". So what you have to do is optimise your content & other SEO aspects of your website to suit such vital key words.
Search engine optimisation is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Web-Conceptions specialise in organic SEO (ways of boosting ranking for free), but can also direct & advise on SEM. A balance of both is sometimes better.
For more information, read what the number one search engine, Google says about SEO here. It will provide you with a good insight & verify everything.
Alternatively visit Wikipedia's page on SEO here
Alternatively visit Wikipedia's page on SEO here
3. Optimised web content & other web tricks
Web-Conceptions can never guarantee ranking. No one can! Anyone that says they can is lying. The Internet & its ranking procedures are very complex & always changing. It's impossible to predict & impossible to maintain. You can of course improve your chances…and in reality, this is what it's all about. Improving web presence. What Web-Conceptions can guarantee is that you will not pay for the service unless you do rank with an acceptable presence. A simple & honest model. Pay for a pre-determined, pre-agreed ranking.
When it comes to SEO, everything starts with a clearly defined online business strategy & agenda. It's important to be specific, creative & as unique as possible. Then, quality content is King. Because Web-Conceptions offers professional web content as part of the overall service, there is full control on making this work for your website's SEO. Other tools and techniques used include relevant reciprocal links, keywords, titles, descriptions, meta tags & phrases & much more…
It is all part of Web-Conception's "business art".
It is all part of Web-Conception's "business art".
Our Strengths
Your Benefits
- Tax deductible
- Increasing exposure
- Boosting sales
- Reaching a larger audience
- Enhancing reputation
- Supporting activities
- Targeting international markets




