SEO Buzz. What's all the fuss about anyway?

There is No point in having a website if No one can "search" & "find" it. This is absolutely true. Search Engine Optimisation or Optimization, now known simply as 'SEO' is without doubt the new buzzword of the website & Internet technology information era. And rightly so. It boosts your website's presence online & ultimately your company/organisation's exposure. Indeed, search engines are what the vast majority of internet surfers use as a starting point to locate any particular website.

SEO competition is fierce. Rise up to the challenge. Everyone is fast discovering the importance of SEO, SEM (Search Engine Marketing) & Internet Marketing, with so many companies/organisations investing huge resources (time, money & staff) to achieve optimal results. Meanwhile, every website designer/developer is claming they can boost your website's ranking; that they can optimise performance like 'no one else can'.
All can dabble & keep trying. Surely they are having some sort of positive effect. And that's great. Techniques such as content, keywords, repetition of key words within content (even when they hardly make sense), links, tags, descriptions, titles, meta-phrases – all this jargon & more. Certainly all of these are important & essential components to achieving good SEO, however it is not a simple as this.

Here at Web-Conceptions, we've discovered the amazing secret to making sure organic SEO is at its greatest. We call it "Business Art" – the art of making a website, with a business or organisational goal. Just like building a house, the foundations must be solid.


Read more about Web-Conception's SEO service. Click here

Business Art + SEO – building a website concept with solid foundations

SEO Ideas which in theory seem great, but in reality do not work so well
Let's get the word SEO in our website as much as possible. SEO, SEO, SEO…This is what Web-Conceptions.com, freelance web developers has somewhat attempted to do. The same holds true for key words such 'freelance' 'web' 'design' & 'developers', 'website', 'brand', plus many more. The aim is to rank well whenever someone searches something along the lines of "freelance web designers & developers" or "freelance website concepts & brands". Other websites try to do the same thing, relative to their industry/mission. This is keyword overkill.

SEO NO NO Number I: keyword overkill & flooding

It is not as simple as repeating your keywords in website copy. Never build a website full of textual content & then flood it with keywords. The website will of course look ugly & make it hard for viewers to follow, read & comprehend. This will not achieve the mission of being informative. Most visitors will simply be scared away within seconds. The same holds true with links. Don't bother flooding the website with irrelevant links. It serves no purpose & just makes the website hard to follow.

SEO NO NO Number II: hidden content


SEO NO NO Number III: copying website content


SEO NO NO Number VI: unspecific, uncreative keywords, content & concepts


 Web-Conception's content solution: Creative presentation, coherent website copy scripts, functional appearances & original web concepts & brands.
Web-Conceptions build a website from scratch, beginning with a solid foundation of pre-determined, intentional concept & then adding block-by-block to mould the entire website brand into a complete solution, serving its purpose & driving SEO. See Web-Conception's website building process flowchart, click here
Web Design Process
Read more about Web-Conception's content research, writing & editing service. Click here

Keywords, metaphases, descriptions and titles

This is more of a technical component & where having a website programmer/coder makes all the difference – ready made templates such as Drupal, Joomla & Wordpress have within their own coding these elements. Think of this like telling search engines which exact words within your content you consider to be key, as well as your opportunity to offer a small advertising blurb. When someone searches for a website, they will surely read the title & brief description of the website. These days there are literally millions of search results that appear. Only the eye can truly filter what website is most relevant to the viewer.



  • Code keywords matching the all-important words of your website's content. Each page unique in its own right.
  • Short, sharp clear-cut titles matching code keywords, as well as all-important words of your website's content.
  • Brief, defined & precise descriptions matching code keywords, titles, as well as all-important words of your website's content.

Web-Conceptions uses specialised freelance content writers, with experience in business strategy, creative writing & copywriting (including for other media such as print, TV & radio). This provides a extremely unique ability to choose the perfect few words & present them in the most efficient manner.


Relevant links and tags

Relevant links are the fundamental support that multiplies the rest of your website's good work, i.e. content, keywords, descriptions, titles, meta-phrases, etc. Since Web-Conceptions build your site block-by-block, start-to-end, links are chased, followed & created with the entire original web concept in mind & whilst the same freelance copywriter works on your content – indeed, an excellent strategy for maintaining constancy & achieving results. Thorough research, niche copywriting, extensive internet marketing & link-client relationship building.

Links, this is how it works: When search engines crawl the internet looking for websites that match the keywords inserted, they also look via any third party websites that have a link to your website; they find your website through other links. So basically, your chances of being located are increased & thus your ranking is boosted. You do not want to loose out on this.

Key factors to consider
  • Links form other websites should be relevant, i.e. they must also contain similar keywords that were searched & must also be relevant within their own content, titles & descriptions.
  • It helps if these other websites are also already ranking well & have themselves many other links to and from their website. Hence why specialised portals are so popular.
  • It is always courteous & a good idea to offer a return (reciprocal) link back to the website that has a link to yours. Some say this does not actually help your ranking, but Web-Conceptions beg to differ. It is the right thing to do, & actually can boost your ranking even further, as search engine crawls go back-and-forth & return to your website!
  • Like content, presentation is crucial. No good in clogging up your website with links. They must be presented well, clear & easy to read.
  • Consider RSS feeds. These work somewhat like links, connecting your website to other sites; feeding from their site or seeding to their site. RSS also of course have other benefits, such as for content purposes, dynamics & regular 'live' updates, such as with news. See Web-Conception's Web-News page, where many news sources are feeding via RSS click here or the Website page, where Template Monster's samples are coming through via XML feeds.

Did you know…?

Search engines like Google, Yahoo, Ask & Bing monitor the relevance of their search results, in order to improve their own technical abilities & efficiencies, enhancing search engine performance. Hence, Tracking & Monitoring is vital.

Web SEO Testing

Organic test searching & clicking is very much an underestimated SEO tool. Web-Conceptions, freelance web developers pay extremely close attention to this technique, maintaining constant & accurate SEO monitoring & testing. Sitting, searching, clicking, & basically making sure that your website is achieving the ranking results it aspires & requires. It works.

SEO competitive Advantage



Global Freelance presence. Since Web-Conceptions is made up of a freelance network team, with point-of-contacts in all corners of the globe [Europe, Middle East, Africa, Asia, Australasia & Americas] & continually travelling themselves, search results appear from a great variety of Internet sources. This expands search result perspective & offers greater SEO testing variance.
SEO Testing; all part of the creative optimisation.
Global Reach: UK & Europe, Asia, Middle East & Africa, Australia-Pacific, Americas
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