Tracking & Performance Monitoring

1.  Understanding your website audience; correct targeting

Once you build a website, it is not good to just sit there and be inactive. You must pay constant attention to what's going on; understand how your website is currently working, in order to make adjustments & make it work better. Clearly understanding your website audience/visitors & as many of their characteristics & web surfing actions as possible.

As part of a freelance web consulting service, Web-Conceptions help you achieve this. Perhaps you don't understand web statistics very well or don't have the time to give it the concentration it requires. Either way, let experts take care of this essential service – as part of a complete website solution, a separate once-off add-on, or as a monthly maintenance service.

2.  Website performance – measure, monitor & improve

Each website has of course a slightly different goal/purpose. Some are simply informative & supportive online marketing material, whilst others are online shops, smart websites, organisational, operational and many more. Either way, there are many very important website statistics you should always track, measure & monitor. Then you can make appropriate amendments & upgrades to boost your website's performance.

In general, the most common are related to Recent & historical visitor activity & Keyword analysis.


Some of the most crucial elements of website tracking & monitoring include:

Recent & historical visitor activity
  • How many people are visiting your website; unique visitors & returning visitors
  • How long are visitors spending on your website
  • Entry pages & exit pages
  • Which pages of your website are most popular
  • Where are visitors coming from, i.e. which search engine or which other website
  • Which countries/locations are your web visitors from; or what company are your web visitors from
  • Visit paths & visit lengths
  • Page load activity
  • Keyword analysis – recent keyword activity (what key words are most frequently used in search engines to locate your website)


Plus many more available statistics & analytical web data, presented with graphs, tables & links.

3.  Freelance website upgrades according to goals & performances

A client's web brief must always clearly state website goals. What do you as the client want to achieve from the website? Then, together with Web-Conceptions, analyse results & see if these goals are being met. If they are not, or even if they are, there are subsequent services to help boost performance.

All can be considered as website upgrades, including various techniques & elements. Web-Conceptions offer this as a freelance service, to both existing clients & any new websites hoping to increase their online success rate (limitations may exist depending on website's code & current design structure. As such, Web-Conceptions might advise that a new website is required in order to optimise performance).

Our Strengths

  • Freelance Internet professionals
    Indeed, a major advantage for what we do. We actually do not want to compete with large corporate-based web developers or any trendy net teams. They are who they are, and we're sure they're great at what they do. But as with everything, there are other options for you.

    We are professional in our approach and creative with our final product. Web-Conceptions are also selective freelance web developers and consultants, more than happy to survive on one customer-at-a-time. Genuine freelance developers.

    Our clients are always unique, each in their own right – two categories:

    • Not so Internet savvy, therefore needing a website done from start to finish – complete website. Each and every aspect, all fine details; web design, programming, functionality, content research, writing and editing, translations, Internet marketing, Search Engine Optimisation (SEO), tracking, web hosting, on-going consultations and advice. Or as we call it, the website works!
    • Perhaps very knowledgeable, and know exactly what they want, with regards to websites, and with regards to their business/organisation. A developer that can make their net idea and aspirations a success. To drive hits to their material, and of course to turn these visitors into followers; customers, signers, or supporters. Thus, they are looking for something amazing. A website that will work. For a web team they know can do the job. So they have already come here. You've found Web-Conceptions online, you've read the testimonials, and you saw the web portfolio. You know what you want.

    Whichever, whoever, everyone always prefers personalised and honest service, with people they know on a first-name basis and a web team they can trust. Creative flare is a given of course, as are technical abilities and functionalities. For some however lower cost is crucial; for others it's just a bonus.

    Freelancing web design and development – it's much easier to be precise, creative and honest.
  • One client-at-a-time
    Work on one client at any one time, this has always been our website philosophy, logic and inspiration. We never take on more website work until a project is completed. Even if...

    Of course one may enter into discussions and brainstorm, but Web-Conceptions will never begin work until it has completed its present project, be it concept service, web design & development, content, editing, programming or any form of internet marketing. A simple idea yes; and I'm sure you'll agree effective.

    It allows for 100% focus on one client, one idea and one industry; Full attention to detail, creativity & accuracy.

    Minor website updates and consulting requirements are of course possible; and again, we do not charge you for unnecessary "expenses". Most times, we don't charge you at all!
  • Genuine level of care & honesty
    It's all about the relationship and how you treat each situation. All our website projects are special. We care about your needs and care about you cause. Each person is a friend; each website has a purpose.

    Make your website a success, nothing less. We will explain all the Ins & Outs, tell how you best to maximise productivity and achieve optimal results, also describing exactly what we will do and help to reach your goals.

    Read what our existing website portfolio has to say. Or better yet, contact them directly. They will gladly provide a reference for our work, our attitude, level of care, and above all, honesty.
  • More than just websites
    Web-Conceptions is not your everyday website developer. There is of course design, programming, Internet Marketing and search engine optimisation…plus the rest. But there is so much more...

    Here are two reasons why Web-Conceptions freelance web developer is special:

    Content: We research your industry in depth. Together with you, we evaluate your purpose, business, cause and goals and then develop this online. We write every single word on your website; headings, text, key words, metaphrases, titles, everything. As explained in our services page, this is fundamental when it some to search engine optimisation, and of course significant for marketing purposes.

    Consultations and free advice: We don't charge you just to speak to us. We want to speak to you. We work through an idea with you and develop this online. Explain everything you need to know about a website and the Internet, including the type of website most suitable for you, as well as other aspects, such as hosting, finding domain names, purchasing domains, uploading your website, updates, tracking, reading your tracking, and more...
  • Global representation
    Although able to work globally online (a primary movement for us – freedom of movement and accessibility, whilst environmental consideration), Web-Conceptions has on-the-ground representation in key strategic locations throughout the world. So there is a point-of-contact near you.

    Either contact us directly online, or speak to a web-rep in your region:

    London – the UK & Continental Europe
    Cyprus – Eastern Europe & Asia
    Egypt – Middle East & Africa
    San Francisco – Americas; North & South
    Melbourne – Australasia & Pacific

    Young & Vibrant Team

    This web network initiative is growing and will no doubt be the way of the future. Indeed, we're always looking for likeminded friends and colleagues. If you want to join our growing team & help make a difference, either as content writer, programmer or customer service/consultant, we'd like to hear from you. Contact us here.
  • Creative, practical & functional
    A Business Art

    Balancing creativity, practicality and functionality is the true art of web developing. And good developer will tell you that its one thing to have a great website design, and another to have working and functioning properly.

    But what is working properly? What is functionality?

    Sure, it's what in website terminology we consider to be the operating purpose of the website. That all codes, databases and programs are working well, and all those technical functions of your website. And this is of course true, and we always work to perfection in this department.

    However, what about the website's purpose, its meaning? Business or organisation, your goals, messages, objectives…the website must work for you! If you're a business, it might be to market your product online; direct sales, psychological marketing, awareness, promotions or launches. If you're a non-profit organisation, it might for online expression, awareness, action, or cause. Either way, together we uncover this, strategically and with cohesion, and then set out to make it happen.

    Creative thinking is the key: The idea behind the web design; method to map out a strategy and implementation; and a well thought-out concept.

    …Web-Conception, the art of making a website.
  • Unbeatable freelance prices
    "Outsourcing is already an established trend around the world, and growing fast – it is the way of the future. It is logical, makes perfect business sense and environmentally conscience. Freelancing is exactly this, helping to bring back the community touch to a global world, whilst cutting out all unnecessary expenses and noise"

    Freelance web developing – Unbeatable Web Quotes
    Web-Conceptions will beat absolutely any existing company's web quote. It's a simple model:
    freelance web developers, thus no overhead expenses = cheaper websites
    Should we run through it again…
    free-lance web developers, thus no overhead expenses = cheaper websites

    Competitors: over charging for website design, developments & so many other extras!
    Web developing is usually based on time and expenses. Large web developing corporations must charge you a certain amount, as they have pay their own bills, i.e. staff wages, office rent, utilities, stationery, accountants, legal fees, internet access, and more. On top of all this, they're out to make a very healthy profit. Their end-of-year turnover is fundamental to their continued success and expansion.

    Freelance Web Developers
    Because Web-Conceptions are freelance web developers, expenses are low, and time relative to perspective and opinion. In turn, web quotes are rather unique and incomparable. Of course, time needed to meet client requirements is factored, but never is it measured. Meanwhile, discretion and case- scenario are always considered.

    Web-Conceptions work in their own free time, therefore are able to compromise on price; but never, ever on quality, creativity, functionality and focus.

    Web-Conception's own work, own portfolio, and success is always measured by client satisfaction. Success rate with Internet marketing and search engine optimisation (SEO) on major engines (such as Google, Yahoo, AskJeeves, MSN and Bing), customer satisfaction of service quality and delivery, overall design aesthetics and functionality, and of course pricing policy – all testament to what Web-Conceptions can offer.

    Ask us or a free web quote today. Click here.

Your Benefits

  • Tax deductible
  • Increasing exposure
  • Boosting sales
  • Reaching a larger audience
  • Enhancing reputation
  • Supporting activities
  • Targeting international markets
Global Reach: UK & Europe, Asia, Middle East & Africa, Australia-Pacific, Americas
Community Presence: London, Cyprus, Cairo, Melbourne, San Francisco
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