Business & New Ways of Thinking
Many parts of the population in Germany, like other European countries, seem to be somewhat unsettled by the rapidly advancing digital transformation happening. Of course it is also quite natural to resist the unfamiliar, and keep to old ways, but usually not so progressive.
Company owners, management, traditional organisations, and official supervisory boards seem to be afraid of change, of the unknown, and of new paths that require such digitization.
Indeed, many are stuck to old ways of thinking, whilst sticking to a hierarchical and inflexible management structure. Indeed, outdated and complex working systems do not so easily embrace, or rather have the capacity to meet the necessary requirements of a fast-paced and dynamic changing world. In fact they hinder it. This then limits their development, and from a business/organisational perspective, constrains growth, innovation and ultimately long term success.
In a time of speedy technological advancements, era of information revolution, and endless data, no doubt we need fluid connectivity and networking with others, together with solid communication streams. We also need to be open to and more easily adopt new ideas and creativity.
Another obstacle is when companies have internal conflicts between departments where staff are not encouraged or even allowed to get involved in other areas outside their line of work/specialistion. Author Christoph Keese summarises it nicely in his book Silicon Germany:
Specialisation: We think in specialist areas and avoid risks - Industry cannot function without special knowledge. The deeper the knowledge, the more successful the products. For digitization, however, specialization is a danger because it isolates. Horizontal networks cannot be created.
Specialisations are of course needed and a good thing, but you never know, some people might be able to contribute in different ways and create added value. It also helps keep morale high and people interested.
Language is another barrier worth highlighting here, where traditional-thinking companies neglect and as such are likely to miss major opportunities. This is quite relevant for website technology, especially in relation to web/online content and organic Search Engine Optimisation (SEO).
Understandably, the English language takes second place in Germany and throughout continental Europe. And sure, allow that to continue. However, all too often many companies/organisations that aspire to grow and target regional or international markets do not even have any English content on their website. Thus, if the content is not there, then the website has almost no chance of appearing in Google search results when a user searches in English for the product or service.
Certainly this means all English-speaking markets, including the US, the United Kingdom, Ireland, Canada, Australia, New Zealand, Hong Kong, Malaysia, and Singapore to name a few, and of course India, Pakistan and South Africa, all massively emerging markets. But also generally many other markets that are likely to use English as their international business language and when conducting a search on Google, or of course places where there is a large expat community. This includes countries such as China and the wider region of Southeast Asia, the Middle East, Africa, and even all EU-European countries, especially the Nordics and ex-British colonies/commonwealth nations.
Despite perhaps having superior products/services, as they were, as well as better processes and efficiencies in some areas, lack of digital knowhow can be, and is, a major drawback for the wider economy. If businesses and organisation in Germany, as well as in other European markets, don’t catch on and adopt such thinking of digitization, content and SEO, then they will surely be left behind.
Hence the government’s louder voice and support of Digitization and online technologies, and push to better inform companies and organisations to jump on the bandwagon and re-invent, or rather re-invigorate the existing strong industries here.
digitization is the use of online and digital technologies to change a business model and its operations in order to provide new dynamic revenue and value-producing opportunities. It is the process of moving, at least in part, to a more digital business.
As a team, our agency supports companies and organisations enhance their online presence, rankings and results, locally, regionally, and internationally with complete and robust solutions, in website design, development, content research and writing (German and English, as well as other languages as needed), SEO, and online marketing communications. Based in the EU, Germany and Cyprus, and for the last 15 years, having worked on projects in over 12 countries in the EU, wider EMEA region and Australasia.
About Our Agency
We are a specialised web design, development, SEO and online-digital communications agency, with over 15 year's international experience. To date, having completed projects across diverse business sectors and in over 12 countries, throughout the EU/Europe (Cyprus, Germany, France, Greece, the UK), wider EMEA region, as well as in Australasia.
Our solution focuses on bespoke website design, development, SEO & online marketing communications that helps brands enhance online presence, rankings, and results; locally, regionally, internationally.
As a team, we only ever work on ONE website-SEO project at any given time, ensuring maximum attention, creativity & professionalism.
Agency Contact Details
- Cyprus:+357 99 070 561
- Germany:+49 (0) 1609 920 5695
- Melbourne:+61 452 436 456
- E-mail:info 'at' web-conceptions.com
- EU's GDPR & what it means for Websites - Time to Act
17 February 2018
- Business & New Ways of Thinking
25 October 2017
- Social Media: A Changing Trend in Society
29 June 2016
- GOOGLE: More than a Search Engine
09 May 2015
- Digital Business Etiquette - Crossing a Fine Line
02 February 2015
- Achieving True Website SEO; Globally
13 September 2014
- Time for Business Start-up
14 March 2014
- Responsive Website Designs for Mobile Devices
01 March 2014
- Credible Content Builds Online Reputation & Image
21 December 2013
- Bad Economy, Good Creativity
24 November 2013
- British Empire & the Great War Conference in Singapore
01 July 2013
- Web-Conceptions services now in French Markets
01 May 2013
- Investing in a Website During Economic Crisis
22 April 2013
- Key words are key but not a magic solution
29 March 2013
- What is SEO & why is it important?
15 March 2013
- Web-Conceptions Hosting
16 April 2011
- Web-Conceptions Global
17 August 2010
- Ethical online marketing
21 July 2010
- Bluestreak Technology Platform
16 February 2010
- Next-Generation Multimedia
15 February 2010