Website Project: Corporate Transfers & Chauffeur Service; Melbourne & Sydney
Website URL: www.envirofleet.com.au"The team at web-conceptions exceeded our expectations, working closely with us and understanding exactly the direction we wanted our site to go. Their research was evident as the knowledge they had in our particular field was excellent. This was clearly portrayed in the content of the site. Their friendly approach and up front honesty, along with their expertise and professionalism made them a pleasure to do business with. I have no hesitation in recommending Web-Conseptions and I look forward to their ongoing support and business for years to come." Visit Envirofleet Corporate Transfer Service Website
Website Project: EnviroFleet is an eco-friendly chauffeur service business in Melbourne and Sydney, Australia, specialising in corporate transfers. The company is firmly established in the market, with over 40 years experience in the industry. Following the first website release, business diversified to other chauffer relates services, including chauffeur-driven car hire, airport-city transfers, hotel transfers, major event car hire, corporate functions and MICE transfers, weddings and special occasions, as well as VIP concierge driving services, such as private winery tours, night outs in town, shopping trips, adventure and sports, as well as popular city and regional attractions
Client Location: Melbourne & Sydney, Australia
Year launched: 2009, full website upgrade in 2014
Working with Web-Conceptions, Bespoke Website Design, Development & SEO Service
A new upgraded website was needed to better convey EnviroFleet's diversified chauffer services, as well as their entry into the Sydney market. Primary focus for this project was to deliver an ultra modern-looking, dynamic, fully responsive (i.e. adaptable to mobile phones and tablet devices) and content-rich website, thus being truly informative, easy-to-use/user-friendly, as well as creating a platform to better boost online presence and credibility; in both the Melbourne-Victorian and Sydney-NSW markets, but also internationally. In doing so, driving website traffic and in turn increasing chauffeur business activity and corporate accounts for EnviroFleet.
This new website has three primary goals:
- Make the user's website experience is user-friendly and enjoyable
- Ensure content is rich, informative and interesting
- Boost online presence and corporate credibility, namely via rankings in search engines and on third party websites via a wider digital marketing communications campaign
- Initial business consulting and brainstorming
- Web design concept, layout, and customisations
- Website programming development and functionalities
- Organic search engine optimisation (SEO) strategies, together with competitor benchmarking, search engine key word/phrase analysis, content campaign, then subsequent link building exercises
- In-depth content research, copywriting and editing for the entire website
- Custom-built content management system (CMS) for creating and managing new content dynamically, namely with regards to chauffeur news and promotions, and
- Kick-start in digital communications, with updates/creation of profiles on various relevant portals and key social media channels such as Facebook, Twitter, LinkedIN and Google+
Incredible Results in a short time
Producing an advance, user-friendly and enjoyable-to-use website, that is both attractive for consumers, as well as corporate/professional-looking. Within the first month of being live online, this fully upgraded website proved its worth in Search Engine Optimisation (SEO), already starting to appear in the first page of major search engines such as Google, with vital search terms/phrases such as "Chauffeurs Melbourne", "Chauffeur services in Melbourne", and "Chauffeur cars Melbourne", as well as the equivalent in Sydney. Truly incredible results. Success is no doubt due to its creative design layout, bespoke development infrastructure, rich added-value and creative content, as well as it overall digital strategy. After benchmarking the competition, it is quite safe to assume that this website is now the leading website for a company in the chauffeur car-driver service in all of Australia, if not the world.