Website Upgrade & Re-branding project: PrimeStar Real Estate Cyprus

"Launching our new website (update) is an exciting new development for our company. We are sure that this new site reinforces the strong brand awareness we've built over the many years, and positions us as a leading real estate agency in Cyprus, with no doubt one of the best website platforms going around! Our sincere thanks must go out to the Web Conception team, who once again helped manage the entire process, and excel in the work they delivered; professional, efficient, focussed, creative and robust. They definitely know their stuff very well, and in our view, are one of, if not the best web development and SEO teams/experts on our island." Visit PrimeStar Real Estate Cyprus Website

Stavros Christoforou, Director

Website URL:
Specific Industry: PrimeStar Estates is a Cyprus-based boutique real estate agency, mostly specialising in higher-end properties and luxury villa estates. The company offers a variety of real estate services, including property search to buy and rent, listing properties for sale and lease, property valuations, as well as Cyprus-EU passports/citizenships with property investments
Year launched: 2016

Web Design, Development & SEO Service
Web Conceptions was involved with creating and launching PrimeStar's first website back in 2012. At the time, the website was a fresh new approach in web development, offering a dynamic way in searching for properties, as well as extensive information about the Cyprus real estate market.

Since then, version one of the website was very successful in boosting the company's brand exposure in the market, with year-on-year significant website traffic, together with driving new client interest, both locally in Cyprus, as well as internationally. Investment in a new website proved more than worthy, as the return was evident.

During this period, Web Conceptions provided ongoing support and infrastructure updates, as well as consultation. Part of this involved monitoring the website's traffic and offering direction on best way forward. What was most clear in this analysis, was the amount of traffic generated from social media channels, particularly Facebook – mainly due to the excellent proactive work from the PrimeStar team in generating a buzz and utilising Facebook and their networks to drive activity. The website also ranked very highly in most major search terms and phrases, but then SEO seemed to drop off slightly on account of many new competitors hitting hard.

Another vital trend revealed in the analysis was that a huge bulk of the traffic was on a mobile device. As such, it was imperative that the website became mobile friendly; fully responsive to any device.

PrimeStar and Web Conceptions got together and began barnstorming for the creation of this new website, and essentially online re-branding campaign. The idea was to create a new website that met the demands of these new Internet trends, with a fresh new design, modern navigation logic, and rich in new content and SEO aspects. At the same time, ensuring some sort of continuity in branding, so as to maintain the strength of the company's excellent customer service record, as well as existing client's familiarity with the website's 'style' and info.

Services included in this website upgrade project:
  • Planning for the website's concept and online re-branding
  • Frontend design and development, with full responsive website infrastructure (i.e. automatically adaptable for PCs, mobile, tablets, Smart TVs)
  • Enhancement of Organic Search Engine Optimisation (SEO), supported by new research and analysis on search trends, as well as the website's own traffic analysis
  • Re-work of content, including keeping information elements of old website version with updated editing, as well as completely new content
  • New custom-built CMS modules, as needed for maintaining aspects of the website
  • Database migration to new website design, together with testing
  • Integration of website back office with CRM
  • Assistance and consultations with photo, illustrations and graphic work
  • Creation and integration of new social media channels, namely Google+, and
  • Continued hosting and email solution
This website upgrade project is sure to create attention, and offer the Cyprus market an excellent new platform for property search, real estate services, and market information. In doing so, positioning, and re-positioning PrimeStar Estates at the forefront of the real estate industry in Cyprus.

Backed by over 15 years experience and know-how in web design, development, IT, SEO and marketing, this new website is the perfect example of Web Conception's professionalism, creativity, and online business-aptitude.